Kicks Flow: adidas & Parley “Coral Bleach” UltraBOOST

We are in the full swing of what we have dubbed “running season”, so we have a ton of new shoes that we think you’ll want to add to the stash during the next couple of months. Running is great for keeping in shape, but that’s no reason not to look good while you’re doing it. adidas and Parley have yet another forthcoming delivery via a new colorway. The white color option is in turn a metaphorical white flag to the oceans and a wake-up call to the world about the threat of coral bleaching, carried out on adidas’s UltraBOOST, UltraBOOST X and UltraBOOST Uncaged.

Each pair ultimately makes use of 11 plastic bottles on the upper, while also welcoming laces, heel webbing, heel counter, heel lining and sock liner covers made from recycled PET material. The shoes also come equipped with an NFC Chip, a unique digital experience to learn more about the adidas x Parley partnership, in addition to the Parley A.I.R. Strategy.

The goal behind the collaborative Parley and adidas sneakers is to present style with a definitive purpose. The adidas x Parley UltraBOOST, UltraBOOST X and UltraBOOST Uncaged will arrive in white June 8th.


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