Some kicks you see are “first-day cop’s”. You know it when you see them, and there’s just nothing that’s going to change your mind about it. Nike has been on a roll lately with a nice amount of sneakers that fall right into this category, and the story isn’t stopping there. 

Nike’s new Air Vapormax Laceless is one of the dopest pair of kicks we’ve seen this year, so far. Esthetically, this is one of the better shoes to drop in awhile, but it doesn’t end with just looks. These are said to be one of he most comfortable shoes the brand has dropped in some time, as well. They also come with a blend of green, yellow, orange, red and more adorn the sneaker’s flyknit composition while the focal point is directed at the mid-foot which bears an elastic Swoosh-branded band to replace its traditional lacing system. 

Contrasted with black accents throughout, the VaporMax sole is also tinted to solidify its bold, yet sleek profile. All in all, this is a great shoe, and it should cost approximately $190USD. You’ll be able to pick these up at Nike and other select retailers worldwide, or wherever fly kicks are sold. 


Purposefully Fresh

Some kicks you see are “first-day cop’s”. You know it when you see them, and there’s just nothing that’s going to change your mind ab...



One thing about unsung classic shoes that we love, is that they compliment iconic kicks so well. NikeLab has joined forces with Japanese fleece specialist Loopwheeler to create a special-edition Air Force 1 Ultraforce and Sock Dart, both featuring textile uppers made with loop wheel knitting machines. 

Moreover, the material is finished in hand-dyed indigo, requiring an inventive process that uses two layers of fabric, one featuring dark indigo-dyed cotton on the toe and midsole of the Air Force 1, and on the toe and vamp of the Sock Dart. The other is indigo-dyed heathered white cotton, seen on the quarter panel of the Air Force 1 and the heel and tongue of the Sock Dart. 

Both pairs are lined with heathered cotton for softness. Rounding out the details are a debossed Loopwheeler logo on the tongue loops of the Air Force 1 and Sock Dart. Both come with a cotton drawstring bag printed with Loopwheeler and Nike logos. 

Look for the kicks to be available July 16th at nike.com/nikelab and NikeLab MA5 in Tokyo, and Loopwheeler stores in Tokyo, Osaka and Fukuoka.


Purposefully Fresh


One thing about unsung classic shoes that we love, is that they compliment iconic kicks so well. NikeLab has joined forces with Japan...





Some of the most slept-on brands are dropping a lot of very dope kicks this summer. One in particular, Saucony, has been dropping a ton of heat for awhile with not enough fanfare. Dubbed “Summer Nights,” the sneaker’s aesthetic is reflective of the colorful gradient of a mid summer evening sky, with tones of blue, purple, pink, orange and yellow creating a perfect representation of a summer sunset.

Notable features include Wolverine Silkee suede on the heel counter, leather accents on the mid foot, pink 3M hits on the toebox and heel counter, as well as gold speckling throughout. These will run around $120, and hit stores this Friday. You should surely grab a quick pair before they vanish. 

SG

Some of the most slept-on brands are dropping a lot of very dope kicks this summer. One in particular, Saucony, has been droppi...




The NBA season is over, but that doesn’t mean we don’t still have some use for b-ball kicks. Back in the day, we used to rock ball kicks casually, and that trend is still in play today. You don’t necessarily have to be on the court to enjoy a good pair of ball shoes, and you certainly don’t have to limit your ball kicks to being solely for athletic purposes. They can look cool too, while you hoop.

One of Nike Basketball‘s classic silhouettes with the Air Max 2 Uptempo ’94 in its OG “Duke” colorway that was popularized by players of the mid ’90s Duke teams will be returning once more for summer 2017.

The Blue Devils-inspired palette of white, blue and black essentially dominate its mixed material constructed upper, while a matching thick midsole unit featuring the signature 180° visible Max Air unit in the heel solidifies its classic profile. These drop July 1st, and will run around $140. 


SG

The NBA season is over, but that doesn’t mean we don’t still have some use for b-ball kicks. Back in the day, we used to rock ball...






You can never count the greats out. Especially when it comes to kicks. No matter how much time has passed, there are certain sneakers that will always stand the test of time. Nike has joined forces with Olivia Kim, VP, Creative Projects at Nordstrom, for a special NIKEiD release of the iconic Cortez. The premium pair in turn draws inspiration from Kim’s favorite navy nylon/suede Cortez from the mid-1970s.

The classic colorway here welcomes some new design aspects, including pink detailing on the midsole and retro-esque touches via the aged sole and unfinished tongue. The shoe then arrives with white, black and navy nylon and suede upper options, in addition to navy and white Swoosh options.

In speaking on the project, Olivia stated, “The Cortez is an iconic sneaker and a staple of LA style and youth culture. I’ve been wearing Nikes since I was a kid, and the Senorita Cortez from the late ’70s was the first Cortez I remember. For the 45th Anniversary of Cortez, and as a tribute to that sneaker, I wanted to reinterpret it with some original elements but flower it with a bit of 2017.”

The Nike Cortez Premium iD by Olivia Kim is available now at Nordstrom x Nike in select Nordstrom stores, as well as on nike.com/nikeid.


Purposefully Fresh

You can never count the greats out. Especially when it comes to kicks. No matter how much time has passed, there are certain...




Not that anyone should be planning on staying inside much, with summer right around the corner. But gaming is still a very popular hobby and having the best system at home is still very much a must if you want to have the best experience possible, while also showing off for your buddies every now and then. Anything “limited edition” increases its want-factor, so when Sony announced that they would be releasing new limited edition models of the PS4, we were pretty excited. 

Before you pick your color preference, you should know that Sony has made the decision for you. North America is only getting the gold version, but on the bright side, the console will feature a 1TB hard drive. Europe will get to choose between gold or silver, but either console will pack just the 500GB hard drive. Not sure why they shorted us here on the silver, but gold is still an awesome option. 

Both colors have been released with matching DualShock 4 controllers. The gold and silver PS4s will be available in Europe starting June 15th. The gold variant is available stateside, now through June 17th for $249. So don’t waste any time on picking one up for yourself. 


Purposefully Fresh

Not that anyone should be planning on staying inside much, with summer right around the corner. But gaming is still a very popular...


Sometimes, we get goodies up here from some of our favorite brands and we’re compelled to post about how great they are. Now, this doesn’t mean we post about everything we’re gifted, but it does mean that if we do highlight something we’ve received, then it’s really an awesome piece of work that needs to be spotlighted. 

Back in 2012, Nike and Tom Sachs collaborated on a shoe for Tommaso Rivellini, a mechanical engineer at NASA’s Jet Propulsion Laboratory in Pasadena, California. While utilizing the same material Rivellini used to invent airbags for Mars rovers, they then found out that the sneaker “breaks like a paper clip” when folded too much in the same spot.

“We put it through all of the usual Nike tests,” Sachs notes, “but we discovered an unknown unknown.” Years later, a second and more improved version of the Mars Yard will be releasing, aptly dubbed the Mars Yard 2.0. The shoe is scheduled to arrive today at Nike and Sachs’s “Space Camp” in NYC. The event includes an obstacle course, based on various physical and mental exercises that Sachs does with his team three times a week, and a film screening, all while detailing the importance of failure in art and athletics (and in outer space).

Word is, the Mars Yard 2.0. will be retailing for $200 USD. We say these are a pair you should surely consider copping. 


SG

Sometimes, we get goodies up here from some of our favorite brands and we’re compelled to post about how great they are. Now, this doesn...