Kicks Flow: UBIQ x Diadora N.9000 "Whiz Wit"

Collaborations are basically everything in the sneaker world right now, so ideas are coming from all angles these days. Some are good, some are great, and some are just downright random, but super creative. For its new collaboration with Diadora on the N.9000 runner, UBIQ looked to the Philly cheesesteak for inspiration. 

The sandwich is, of course, a culinary staple of the retailer's hometown, and its details are mirrored on the premium construction of the sneaker, which includes an American Cheese-like yellow leather, wax paper-inspired insoles and "Wit" or "Wit-Out" inscriptions as a nod to customers' preference when it comes to Cheez Whiz topping. 

The UBIQ x Diadoara N.9000 "Whiz Wit" is available now in stores and online at ubiqlife.com. Customers in stores will experience custom cheesesteak shop displays, complete with custom packaging. Pretty sick!

Purposefully Fresh 

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