Models & Freshness: Primitive Apparel Holiday 2013 Lookbook

Timing is everything! And right after NY has its most snowfall so far this season today, we bring you a lookbook that speaks to those cozy but chilly nights, when you just want a great sweater and a hot cup of cocoa to relax with. I know I definitely wanted one just looking at the shots from this great shoot by Luis Ruano.

Primitive presents its new Holiday 2013 collection. Using a formula that has been more than successful for many others in recent seasons, the brand worked with four female models (Ana Cheri, Kyra Santoro, Erica Nagashima and Misha Aryn) for the new lookbook, to best showcase its men’s apparel collection. The collection consists of T-shirts, sweaters, socks and beanies with graphics hinting at the winter season.

Swagatha Out..

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