Kicks Flow: New Balance 574 - “Northern Lights” Pack - Concepts Exclusive

Any sneakerhead or collector would tell you that exclusivity is really what motivates one to really want to collect. No one wants a shoe that they’ll see on everyone else’s feet. That’s ridiculously wack, and makes you look just like any other person. So when those exclusive releases pop up, best believe we’re trucking to wherever they are, to take part in them. 

Ahead of next week’s Boston Marathon, New Balance created the “Northern Lights” Pack to conincide with the occasion. Base on the timeless New Balance 574 Made in USA model, each of the three colorways consists of specilal glow-in-the-dark accents on its “N” logo, laces, and outsoles. The pack marks the first time New Balance utilized glow-in-the-dark design elements on a USA manufactured footwear. The trio will be available exclusively through Boston’s CONCEPTS boutique starting this Saturday, April 13th.


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