Kicks Flow: Nike Officially Introduces the Real Nike Mag

When Nike was asked nearly 30 years ago to collaborate on a movie set in the futuristic world of 2015, the brand was challenged to imagine sneakers that would suit the inhabitants of the advanced era. The resulting Nike Mag reinvented the conventional lacing system, integrating it into an inimitable design of popular culture.

This innovation advances what was coined the Nike Mag’s “power laces,” combining the archetype invention with digital technology. The result is an individually responsive system that senses the wearer’s motion to provide adaptive on-demand comfort and support.

Nike is currently testing this technology across multiple sports, “incorporating feedback into future game-changing footwear with unprecedented performance features that have the potential to impact athletes around the world.”

“By imagining the future, we create it. Product that comes alive, with on-demand comfort and support when you need, product that senses you and adapts to you is right around the corner,” President and Chief Executive Officer Mark Parker said of the brand’s accomplishment.

Nike even delivered a gift pair to Michael J. Fox, introducing the innovation to the shoe’s first, and most celebrated, wearer. Word is, these will drop for the rest of us next spring, so be sure to keep a little money set aside for when these drop.

Purposefully Fresh

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