Kicks Flow: atmos x Nike Air Max 1 “Elephant”

Chaos is very close to ensuing. For Air Max Day 2016, Nike asked sneakerheads to vote for their favorite Air Max of all time, which would then be re-released in 2017. Nominees in the “Vote Back” poll included the likes of the Air Max 90 “Duck Camo,” the Air Max 90 “War Hawk,” and the beloved atmos x Nike Air Max 1 “Elephant,” which eventually won the vote.

It may sound surprising, but the iconic colorway was inspired by the image of an elephant having a bath, with Tinker Hatfield’s signature cracked concrete print from the Air Jordan III constituting the obvious elephant reference, while teal hits on the Swoosh, tongue and heel obviously refer to water.

This particular sneaker is an impressive article of Air Max history by itself, but the sneaker gains even more importance when you consider it in the wider picture of all atmos x Nike collaborations. It drops 9AM Central European Time, Saturday, March 18th at Nike.com. We think these will vanish quickly, so move fast. 

Purposefully Fresh


Kicks Flow: Nike Zoom Vaporfly Elite

We don’t pretend to be something we’re not on AA. Truth be told, sometimes we’ll post a shoe just because we think it looks cool. And we’ll tell you that. But mostly, we try to highlight kicks that cover both style, functionality and comfort. We’re runners, so if you’ve been with us for a few years, you know we always show love to running shoes. It’s kind of our thing. And today, we think we have one that may change history. 

The people at Nike are at it again. This time, in their moonshot quest to enable a sub two-hour marathon time, the company has developed the Nike Zoom Vapor Elite, a concept shoe individually-tuned for each athlete. 

What sets the shoe apart is the utilization of completely reimagined materials from decades of racing footwear, but each is used more intelligently, and more purposefully, than ever before. A principal component takes the form of a Nike ZoomX midsole, lighter, softer and more responsive than traditional foams, used in a distinctive 21mm forefoot stack heigh. The new tooling system comprises an ultra-light, ultra-resilient Nike ZoomX midsole and a unidirectional carbon fiber plate, with an athlete-optimized stiffness profile. 

There's also a 9mm offset, designed to minimize Achilles strain, and the unique "scooped-shaped" geometry of the carbon fiber plate provides a feeling of forward motion, along with bending stiffness, tuned to improve stride-by-stride efficiency.

Great things come from innovative ideas. And we think this shoe may be the future for long-distance and competitive running. Let us know what you think about these. We’re fans already. 



Kicks Flow: Nike "Game Royal” OG Air Max 1

The greats continue to lace us pretty nicely. I remember back in the day when my cousin Patrick had the illest sneaker collection around. One of the shoes he always had in a lot of different colors, was the classic Nike Air 1. It was just the perfect sneaker to me, as a kid. And since, I’ve always loved them. 

Nike is celebrating the 30th anniversary of the Air Max 1 in a big way. First, they released a remastered Air Max 1 OG “University Red” colorway, which stacks up pretty well against the original shoe from 1987. The retooled sneaker features a sleeker toebox and more accurate materials to its predecessor, pleasing trainer purists around the globe.

Now, another OG colorway has surfaced. The “Game Royal” colorway switches up the bold red for a sporty blue suede contrast on the predominantly white and grey upper. Using the same retooled last as the previous Air Max 1 retro, the “Game Royal” stays true to the original versions, keeping the slim silhouette that made the AM1 great in the first place intact.

The Nike Air Max 1 “Game Royal” is available now for $140 on Nike’s website.

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