Dopeness: Nike's “You Showed Us” Campaign for Kobe Bryant

It really was a sad season for the Los Angeles Lakers. In what looked like a Dream Team-like roster at the start of the season, they saw issues with getting Dwight Howard, Pau Gasol, Ron Artest, Steve Nash and of course Kobe Bryant, all on the court and healthy at the same time this year. Injury after injury, and what also looked like a lack of chemistry, really did the famed Lakers squad in this season. Kobe going down with a torn Achilles tendon right before the first round of the playoffs, only made matters that much worse for them.
In their latest print campaign, Nike is looking to light a proverbial fire under Bryant’s rehab process with a laundry list of accomplishments that he captured during his NBA career. Pointing to things “you showed us” like “playing chess while others played checkers” and that “an 81-point game is a real thing,” the ad then challenges Kobe to “show us again” – surely hinting at a dynamic comeback for next season.

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