Kicks Flow: The New Balance Numbering System Explained

As much as we love and showcase New Balance here on AA, it was so dope to be hit off with the info on what exactly their number system means, and why it even exists. This is not something any of us has ever known a thing about, we just cop the kicks (Ha!). So it was cool to finally get an explanation on it. It’s always interesting to get backstories on things you have so much appreciation for. So peace to the good people over at NB on finally schooling us on this. 
From the start, New Balance have maintained an ethos that every one of their pairs are individual, and so assigned each model with a different number of its own. This provided an easy way to distinguish the variance across all styles, and now we have been provided a breakdown to fully understand that unique – and personal – coding system.
The typical model produced by New Balance is branded with a 6-7 digit code, M1500BWG for example, and refers to three separate qualities. The first one or two letters signifies the gender and trainer type; in this case ‘M’ stands for Men’s and ‘W’ for Women’s. This can differ and instead included alterations such as ‘MR’ – Men’s Running, ‘MT’ – Men’s Trail, or ‘U’ – Unisex. There is also ‘CM’ or ‘CW’, which states that the model has been custom made for an exclusive collaboration, and we advise that if you see this, you be fast in getting a pair.
Secondly is the model number, the easiest part of the system that helps you single out what style you’re after. In this case, the ‘15’ refers to the level of performance (higher numbers equate to superior technology and quality, as well as a higher price tag) and the ‘00’ references to the performance series – also representing that these have been designed for athletes who want maximum performance, due to the higher number.
Finally is the last 2-3 letters which refers to the colourway, and means that ‘BWG’ would stand for Blue/White/Grey. On very select cases it will reference ‘ST’ or ‘MC’ for example, and designates that it is either a stability shoe or motion control shoe. Considered yourself schooled. Yup!

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