Collaborations have become the cornerstone for businesses over the past couple of years. Brands have realized that teaming up with other reputable counterparts can not only bring in new interest, but it also revives their status and generates fresh and exciting buzz.
Two of the most respected names in the automotive industry have teamed up in 2013 to create something outstanding. After recently teasing the much-anticipated project by BMW and Pininfarina, we can finally show you the result of this unique collaboration.
Officially unveiled at the Concorso d’Eleganza Villa d’Este 2013, BMW Pininfarina Gran Lusso is unfortunately a one-off and represents the exclusive interpretation of a luxurious BMW Coupé as seen through the eyes of Pininfarina. Powered by a V12 engine, the coupe is supposed to follow up on the popular 8-Series BMW, that went out of production in 1999.
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